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Complete Copywriting Tutorial - Examples, Tips and Formulas 

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This is a complete copywriting tutorial for 2020.

In my opinion, copywriting is THE most important marketing skill you can have. That's because your ability to write comes into play when you're creating:

-Blog posts
-AMmost video scripts
-Outreach emails
-Podcast titles
-And more

This video is a non-stop, actionable copywriting crash course.

Specifically, in this video you'll learn:

How to learn the exact words that your customers use to describe their problems using online forums like Reddit and Quora. This might be the most important copywriting exercise of them all because it forces you to write copy that your customers can relate to.

Then, I'll show you how the "Slippery Slide" keeps people scrolling down your page. This is an old school copywriting tip that I've updated for 2020.

It's no secrets that headlines are super important for sales letters, social media posts... or anything that you publish online. I show you how to write headlines that stand out, get noticed, and push people to click.

You'll learn how to use FOMO and strong leads to make your reader super interested in what you have to say (and also, boost conversions on your website).

When it's all said and done, you'll have a copywriting tutorial that you can refer to whenever you want to improve your writing skills.

SUBSCRIBE to get higher rankings and more traffic!
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Ayoola Ayobami
Ayoola Ayobami 16 ժամ առաջ
Where have I been?... This is super detailed.
Timitimi Stephen
Timitimi Stephen 3 օր առաջ
Great content 🔥
Nasrin Khatun
Nasrin Khatun 6 օր առաջ
What do you think about AI email or article copywrite tools? I think it can escalate your work time. If you are interested let me know.
Jonny Wags
Jonny Wags 8 օր առաջ
When you're super specific with your headlines, do you have data to back up the claims you're making? Or do you just write it to maximize results?
Ina Bakalova
Ina Bakalova 12 օր առաջ
Brilliant content, thanks so much!
Veronica Arboleda
Veronica Arboleda 13 օր առաջ
So many golden nuggets! Absolutely loved this video. 💕Thank you for your knowledge & providing value for us!🤗
Danielle
Danielle 14 օր առաջ
I like the raise the objection instead of ignore it tip
Star Spring
Star Spring 15 օր առաջ
hi
Dasha Taylor
Dasha Taylor 19 օր առաջ
thank you for this amazing video!! It was so helpful for me and I will definitely use this information in my blog and social media posts!
xxno464xx85
xxno464xx85 19 օր առաջ
Meh, a talented copywriter/writer pretty much does all this instinctively. If you want good copy - hire a writer.
Godzilla Hai
Godzilla Hai 24 օր առաջ
This is some real quality content. Thanks 🌸
JP Talkies
JP Talkies 25 օր առաջ
How do you create these types of awesome videos man??? Please name the software Expecting a reply!!!
Appointment Now
Appointment Now 25 օր առաջ
I really like...... (waves hands towards and away from screen) .. This video.
Desmond Little
Desmond Little 27 օր առաջ
when should you not use fomo
Billiebluedolphin
Billiebluedolphin 28 օր առաջ
I love this video because you teach everything in one blink, great work
Virtual Business Cards For WordPress
Wow, absolutely great summary with showcases. Simply amazing. Keep Up Brian !
DarLuck
DarLuck Ամիս առաջ
this whole video is copywriting :D. 100/100
Ebube James Oriehi
Ebube James Oriehi Ամիս առաջ
Thank you for this!!!
mwajuma muhasu
mwajuma muhasu Ամիս առաջ
Thanks very much
Yahw Ravina
Yahw Ravina Ամիս առաջ
Yeah AIDA
AjaxTrax
AjaxTrax Ամիս առաջ
Here's the first part of the sentence!... and here's the second. -This guy
Curtis Penner
Curtis Penner Ամիս առաջ
"Coypwriting is easy ... when you know what to do". "Rebuilding an engine is easy ... when you know what to do." "Repairing a torn ACL is easy ... when you know what to do." "And I'm going to teach you all you need to know in just 14 minutes." Normally, I find your content good. This was not.
Anjali
Anjali Ամիս առաջ
Everytime I have to write copy I come back to this video.Its so crisp and good.Thank you Brian!
Mills JB
Mills JB Ամիս առաջ
Where to start?
Bivin Bheemaiah
Bivin Bheemaiah Ամիս առաջ
This is too much information, my brain is gonna explode but I love it
Ihtesham Haider
Ihtesham Haider Ամիս առաջ
I'm starting from today. Please wish good luck to me.
Emanuel Pillay
Emanuel Pillay Ամիս առաջ
I subbed before the video even started. Somehow I knew this was going to be valuable. I was not disappointed.
Ivan M76
Ivan M76 Ամիս առաջ
Great tips, I am definitely going to use the testimonial tip for social proof. Although they are all great tips.
Komal Gangaramani
Komal Gangaramani Ամիս առաջ
Very Insightful . I watched video on copywriting for the first time . In a short span of 20 min , Brian shared great information
Pam Hahn
Pam Hahn Ամիս առաջ
I like ur idea
Zai
Zai Ամիս առաջ
This is the only video I need
sher obispo
sher obispo Ամիս առաջ
great tips and info
Winetasters Choice
Winetasters Choice 2 ամիս առաջ
Great points, thank you.
AL MAIMUN AS SAMEE
AL MAIMUN AS SAMEE 2 ամիս առաջ
1:30
Carlos Restrepo
Carlos Restrepo 2 ամիս առաջ
15 minutes of pure gold thank u
Basu N Naidu
Basu N Naidu 2 ամիս առաջ
Nice creative & Innovative.
Girish Venkatachalam
Girish Venkatachalam 2 ամիս առաջ
Right on time, I badly needed this, I am quite certain this will work
Girish Venkatachalam
Girish Venkatachalam 2 ամիս առաջ
amazing thanks
Marvin Beckmann
Marvin Beckmann 2 ամիս առաջ
you sound like machine gun kelly
mani kandan
mani kandan 2 ամիս առաջ
Awesome content
Carlos Castillejo
Carlos Castillejo 2 ամիս առաջ
The script in the video is already a good example of copywriting lol
SONIC
SONIC 2 ամիս առաջ
Don’t you know it is bad to copyright
Aleksey Sergeyevich
Aleksey Sergeyevich 2 ամիս առաջ
So copywriting is basically just doing a lot of blogging? No thanks! I suck at writing. It feels like it’s an essay (which I did horrible in school).
Hedz
Hedz 2 ամիս առաջ
Copywriting is any writing that offers a product or service for sale
Viral Vines
Viral Vines 2 ամիս առաջ
hey brian, i loved this video but can you please make a on specific email copywriting video because im trying get started in email copywriting
Lovebuddies App
Lovebuddies App 2 ամիս առաջ
Great video. Helpful for buddying copy writers. ❤️
D V
D V 2 ամիս առաջ
Most productive video I've seen in a while. Straight to the point.
Ezra Sitompul
Ezra Sitompul 2 ամիս առաջ
can someone give me an example of what the copy looks like that's written in word document? i mean all example i got is an examples that's already been published (blog, website, etc).
Cozy Backyard Office
Cozy Backyard Office 3 ամիս առաջ
That nugget about Reddit was.....GOLDEN!!! I was able to get over 30 topics for my email sequence, in under an hour! Subscribed!
Asfa Hajira
Asfa Hajira 3 ամիս առաջ
See book
Dija Elatrassi
Dija Elatrassi 3 ամիս առաջ
Thank you so much👍👍👍
Machine Wood
Machine Wood 3 ամիս առաջ
How to like video everytime i see it?
Fun Facts
Fun Facts 3 ամիս առաջ
Exclusive course this is a great course it's not a beginner course it's just an advanced course. Really I loved it . Dear viewers don't pursue any course just watch this video it's just astonishing. If u want start freelancing in the copyrighting field I see no other AMmost video better than this one .
Christopher Walsh
Christopher Walsh 3 ամիս առաջ
short sentences, dumb words. All hype. got it!
Fredrik Steckl
Fredrik Steckl 3 ամիս առաջ
I am actually happy I found this video because I know alot of people are like me....a getting to a fucking point kind of person and thats the kind of CW I am...like HL: Missing out on something? Hook: Well watch this then!
Martin Nievas
Martin Nievas 3 ամիս առաջ
Muy buen video, no llego a mirar 14 minutos de nada, refleja los consejos que enseña. Saludos desde Buenos Aires, Argentina.
Motivational Puneet
Motivational Puneet 3 ամիս առաջ
Thank you
Motivational Puneet
Motivational Puneet 3 ամիս առաջ
I'll try AIDA formula
Dono YesNo
Dono YesNo 3 ամիս առաջ
how do we know this isn’t a copywrite..
Richard Good
Richard Good 3 ամիս առաջ
Great vid
Mauro Carrillo
Mauro Carrillo 3 ամիս առաջ
Impresionante !
Hatyba Aasutenit
Hatyba Aasutenit 3 ամիս առաջ
Great content, clear and to the point
Omega Solomon
Omega Solomon 3 ամիս առաջ
Straight to the point. Precise and concise. Great video.
Yutsi Yutischi
Yutsi Yutischi 3 ամիս առաջ
Hi Brıan, do you have a video about email copywriting to promote webinar, workshops etc?
Ope King
Ope King 3 ամիս առաջ
This is gold! Thank you.
Get Ahead
Get Ahead 3 ամիս առաջ
Copywriting is fun until you're having a writer's block and you have deadlines on hand. Fun but sure is challenging too! I have tried these formulas and they really do the work. Awesome content, Brian!
Krissy Salih
Krissy Salih 3 ամիս առաջ
Hello, I am new to copywriting/freelance writing and I have a really hard time understanding things like this. I’m not sure what to do next but I’ve been studying for it on “writers work” and I am not sure if I understanding it.
Leon Liang
Leon Liang 3 ամիս առաջ
Thank you Brian. I'm struggling to write blog posts due to my poor ability in copywriting. But I will try out your method and hopefully it works for me.
kojek nfzaki
kojek nfzaki 3 ամիս առաջ
Man, your content such a gem.
Quixotically Living
Quixotically Living 3 ամիս առաջ
Thank you!
Loubna Lolo
Loubna Lolo 3 ամիս առաջ
😍♥️🙏🏻
Lewis Finch
Lewis Finch 3 ամիս առաջ
big Neil Patel vibes. the hand gestures, the cadence, the vocal inflections. interesting 🧐
Ly Kimgech
Ly Kimgech 3 ամիս առաջ
thank you so much!!
Álvaro VanEgas
Álvaro VanEgas 3 ամիս առաջ
I graduated from advertising and marketing in 1995. This is the same thing that I studied but with different wording, academic revisionism is frequent in every artistic and scientific disciplines. All those tools and great tips you kindly shared, we studied under subliminal advertising, the very core of our careers. Subliminal advertising branchs out into so many tools...
fenderstrt4
fenderstrt4 4 ամիս առաջ
This is quality content... brought to you by the Stonks guy
Raj Veer
Raj Veer 4 ամիս առաջ
Hey....i have some of Dan Lok's Copywriting courses... I don't need them now. Does anybody want it?
The real Dwrath
The real Dwrath 4 ամիս առաջ
Thank you
The real Dwrath
The real Dwrath 4 ամիս առաջ
Wow the enlightenment was worth it
mik
mik 4 ամիս առաջ
Where will we get the clients who need this copywriting and what about the after proceedures
milionario easy
milionario easy 4 ամիս առաջ
I am brazil
Adhimas Kurnia
Adhimas Kurnia 4 ամիս առաջ
I love this
Best Copywriting Tools
Best Copywriting Tools 4 ամիս առաջ
*WOW!* Your video really is like a actionable copywriting crash course. Thank you.
pankhudi pankaj
pankhudi pankaj 4 ամիս առաջ
Thanks Sir for all these super tips
Felipe Guevara
Felipe Guevara 4 ամիս առաջ
amazing content🔥
ShortCut
ShortCut 4 ամիս առաջ
Which software have you used to made this vdo...?
Muhamad Rafli H
Muhamad Rafli H 4 ամիս առաջ
i'm from indonesian, thanks mr.Brian
Rohini s
Rohini s 4 ամիս առաջ
Brilliant ...and a big contribution 🙏
Glamourator 2.0
Glamourator 2.0 4 ամիս առաջ
I wanna hear this guy sing, he has a beautiful voice
Glamourator 2.0
Glamourator 2.0 4 ամիս առաջ
Bitch I clicked on the right video
Aman Shukla
Aman Shukla 4 ամիս առաջ
Awesome man, loved your content ❣
Mariam Sibil
Mariam Sibil 4 ամիս առաջ
Damn good. Thank u!
NourishinBliss
NourishinBliss 5 ամիս առաջ
Amazing! Thank You!
Mudit Verma
Mudit Verma 5 ամիս առաջ
Simple short words and crooked numbers stuck out most, definitely going to try these! I'll also get more familiar with Reddit.
adedoyin kugbiyi
adedoyin kugbiyi 5 ամիս առաջ
You are simply awesome. Thank you for the detailed, concise and super helpful video. Amazing value.
megwai smart
megwai smart 5 ամիս առաջ
This is a 2-day training in just 14 mins. Thank you very much for teaching these techniques.
Jessica Marie Miranda
Jessica Marie Miranda 5 ամիս առաջ
Thank you for this video! I've learned a lot! 😊
Justin Engles
Justin Engles 5 ամիս առաջ
Man! 🤯 There's a lot of gems to unpack from this video! This is like a video Sales Letter about making video Sales letters. Definitely worthy of watching multiple times!
Berenice Miles
Berenice Miles 5 ամիս առաջ
Thank you so much Brian for this videos and other videos! You share such a precious content and so much knowledge. I started my AMmost channel about a year ago and I did not know anything about SEO, thumbnails and the rest. After watching your videos and using your useful tips, my yoga channel is really taking off and I am so happy about it. So anyone willing to launch a AMmost channel successfully, Brian is THE one to listen to :). I guess I just used tip number 14. All the best from France.
Craig Walker
Craig Walker 5 ամիս առաջ
😀👍🏾Brian - great video. I'm a newbie in affiliate marketing. Realizing that copywriting can be understood, learned if practiced using a formula. Your 12-action items are more than a great start to learning the mechanics of one of the ancient art of persuasion, writing. I'm a subscriber now. Look forward to more videos (my learning will also include seo at some point). Again thanks for such a detailed and easy-to-follow guide to effective copywriting. Now the one step I'm starting with is using reddit (subreddit) to study for ideas, etc. 🖋️
Chantal Le Claire
Chantal Le Claire 5 ամիս առաջ
Benefits over Features...thanks for all the great tips!
Renato Bratkovič
Renato Bratkovič 5 ամիս առաջ
Nice post, thanks. :)
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